3/7/2023 0 Comments Creatuvw. world binfer![]() ![]() I would love to be a part of this new frontier and help to amplify their unique voices through visual and creative storytelling.Q What steps did you take to get to where you are now? The idea generation that has come out of the last few years has been at a rate faster that I have ever seen and the level of innovation is unmatched in recent history. As I mentioned earlier, we are seeing more interest from venture firms and I am excited to see where that will take us. Now that I have the time, energy and resources to commit to doing these types of projects full time, I’m looking forward to continue to grow and take on more projects that are outside our norm. We recently sold the PR and Social components of The Workshop, with the plan to hyper-focus more on branding, design and events. It’s one thing to make things look good for Instagram, which is quite the norm these days and what you’ll find with other firms, but it’s a whole other ballpark to make truly good design that is layered, nuanced and captivating. No matter the project, there is always a level of sophistication that we put out and there is so much thought that goes into every detail. They work so well together and are willing to step in when their co-workers need help – often without needing to be asked to.Īnd the quality of work produced is truly next level. It’s very challenging to find someone who not only is able to speak the creative language while also professional enough to be client facing – but who also cares about getting work done in time. I don’t know how I did it, but I have managed to put together a group of the most creative, talented and professional individuals that I have ever encountered. More recently, we have had the opportunity to work with funds and their clients and have truly enjoyed the versatility that has come with that world. I’m always in awe of how my team takes on new challenges without a hitch. While we specialize in hospitality, real estate and lifestyle brands, we love to step outside our comfort zone and work with other industries. ![]() Everything we do starts with a creative approach and in my humble opinion, we are the best at what we do. We are a creative house for branding, graphic design and event creation. ![]() For our readers who might not be as familiar what can you tell them about the brand? With a strong belief in myself and my team, we always had the determination and vision to thrive in the face of adversity and seize the moment to redefine how we work.Īs you know, we’re big fans of The Workshop. Since opening The Workshop, the marketing industry has been turned on its head many times – from the digital and social revolution to the last few years where the whole world has undergone a cosmic shift. I knew it would come with its challenges, and it did, but I have always seen obstacles as opportunities. Leaving a very comfortable position at my sports marketing firm and starting my own business from scratch with no outside investors during the economic recession was a very big risk. Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way? The Workshop has also created events and planned cross country tours for national brands such as Perrier, Warby Parker, Givenchy, Crook and Marker and Ketel One Vodka, to name a few. Specializing in branding, graphic design and experiential, The Workshop has developed some of the more recognized and celebrated identities in South Florida and beyond including but not limited to The Miami Beach Edition Hotel, Bodega, III Points music festival, Wynwood Brewing and their famed La Rubia beer, PGA Resort, Itamae, Reef Technologies and Another Wing by DJ Kahled. For over a decade, under Binder’s leadership and vision, The Workshop has been the go-to creative agency for Miami’s most preeminent real estate, hospitality and lifestyle institutions. In 2008, Binder seized the opportunity to go off on his own and founded The Workshop. He then quickly climbed the ranks at the sports marketing company where he worked, becoming partner at the age of 25 and representing legendary talent such as Barry Sanders, Emmitt Smith and Barry Bonds. After graduating SMU, Jourdan moved back to his hometown of Miami where he opened Honey night club in 2002. Them and their team share their story with us below:įor over 15 years, Binder has been leaving his ample footprint all over Miami’s hospitality scene, setting the path for the city toward its current cultural revolution. Today we’d like to introduce you to Jourdan Binder. ![]()
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