3/6/2023 0 Comments Fontstand convert to out lineIt's based on your customers and their needs, preferences, or pain points. Your copy needs to adequately convey the value of your product. Perhaps they found an unexpected use of your product? Their answers should guide your copy. Reach out to your current clients to ask them how your product benefited them. Even if you're convinced about the main benefit of your product, you're not your own customer so can't know that for sure. Make sure that you focus on the right benefits too. Talk about how it can help your visitors realize their goals or make their lives better. In other words, you need to orient your copy around the benefits of your product, not its features. But what you need to be looking at is what it does for the customer. It's common to see your own product from the perceptive of what it does. Marketers might easily fall into the trap of features over benefits. This is a classic copywriting mistake brands still make. Create dedicated landing pages with customized copy based on these similarities. That's when you need to look for patterns and trends among the visitors – for example, by looking at their traffic source. You can do that by checking your live chat logs, and reaching out to customers to ask them some of these questions directly. Conduct qualitative research to find that out. You should also know how motivated and aware your visitors are. You need optimized PPC and search landing pages for this reason. The answers to these questions will be different depending on traffic. Perhaps they have unanswered questions, or fears which are holding them back from making a purchase?.Do they have all data they need to make an informed purchasing decision?.How intent are they on making a purchase?.Have your visitors heard about your brand before?.Here are some questions you should ask to get all the information you need: Specifically, you should look into which stage of the buying cycle they're in. How are you supposed to convince them to follow your call-to-action if you have no idea about their preferences, needs, or pain points?īefore crafting your copy, you need to have a full understanding of your visitors. It's hard to address people you don't really know in your copy. You don't really understand your audience Here are 5 copywriting mistakes you're probably making together with tips to help you fix them to deliver compelling copy for your product and boost your bottom line. If your landing page isn't converting leads and your email campaigns don't bring in significant results, something might be wrong with your copy.Įven if it's relatively easy to find talented writers these days, businesses are still making the same mistakes over and over again.Ĭheck out our new Quick Win on how to write an effective sales letter or email. How to avoid the most common copywriting mistakes and convert more of your visitors
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